Outdoor Advertising Rates in Nairobi

To attract traffic to your stores in your various business locations, you may at times rely on the good old traditional outdoor advertising. Be it a billboard, a light-box, placing a rollup banner on the street, putting up a tent or even branding your vehicle, you will need to part with some money to the council.

We paid the Nairobi City County (Formerly the Nairobi City Council) a visit and they managed to give us a full list of the various rates for outdoor advertising. We’ve compiled it here and you can now review your marketing budget inclusive of these rates. They were last updated on 6th September 2013.

The below outdoor advertising rates indicate outdoor marketing materials/services we provide at Mint:

ITEM DESCRIPTION Licence Validity  CHARGES
Billboards/Wall wraps
Application fee    14,000.00
First 3sq.m of 12 x 6m or part thereof    36,400.00
Additional square meter of billboards   of sizes 12 x 6m    5,733.00
Display of flags
Promotion flags/tear-drops Per Fortnight (each)    1,820.00
Corporate flags (each) Per Year  9,100.00
Construction site boards
Application fee    2,800.00
Annual licence fee    21,000.00
Wall/Window branding
Application fee    2,800.00
For the first 10 sq. m Per Year  10,920.00
Additional area per sq. m part thereof    910.00
Advertisement on canvas canopy
Application fee    1,400.00
Annual fee per sq. m(branded)    1,400.00
Festive decoration on walls, windows, canopies, etc. Per Fortnight
Sale stickers Per Fortnight  10,920.00
Festive decorations i.e. Xmas/ Diwali Per Fortnight  10,920.00
Signboards    
Fixed on wall/ canopy face or hanging under canopy    
Application fee    1,400.00
1.0 sq. meter or less Per Year  2,730.00
Additional sq. m or part thereof (b and c)    1,456.00
Directional sign (inside plot)/ freestanding    
Application fee    1,400.00
Maximum size 600mm x 1200mm excluding residential signs – Annual license fee    9,100.00
Multidirectional sign (per plot). Size 150mm x 150mm
Application fee    1,400.00
Annual license fee    9,100.00
Signs above/sitting on canopy (illuminated/non illuminated)
Application fee    2,800.00
Illuminated 1sq m or less Per Year  2,800.00
Non Illuminated 1sq m or less Per Year  1,400.00
Additional sq. m or part thereof (b and c) Per Year  1,820.00
Sky signs above 20 ft. from ground over properties
Application fee    11,200.00
First 1sq.m or part thereof    18,200.00
Additional sq. m or part thereof    2,800.00
Banners
Banner on private property per banner Per Fortnight  14,560.00
Posters
First 1000 posters (applicable only in designated areas)    36,400.00
Posters above 1000 (each poster)    35.00
Fees for removal of posters by NCC    9,800.00
ABS
Application fee    1,455.00
Annual fee    1,455.00
Handbills / fliers
First 500 handbills Per Fortnight  4,200.00
Handbills above 500 Per Handbill  15.00
Advertisement by loudspeaker (P.A) Per Day  9,100.00
Branded umbrella/parasols
Monthly charge per one  1,820.00
Street light pole advertisement
Application fee    2,800.00
Application fee per pole advertisement    36,400.00
Decorations / branding of motor vehicles / containers
External vehicle Per Year  18,200.00
Container branding Per Year  36,400.00
Internal adverts in PSV (LCD electronic devices etc.)
Application fee    2,800.00
Less than 40 passengers Per Year  3,640.00
Over 40 passengers Per Year  7,280.00
Call-in /advert board at bus stops/ taxi roof-racks per board/ block Per Year
Application fee    2,800.00
License fee    18,200.00
Branded sun-visors in PSV per vehicle
Application fee    2,800.00
License fee Per Year  3,640.00
Tri-face sky signs
Application fee    8,680.00
First sq. m or part thereof Per Year  18,200.00
Additional area per sq. m or part thereof    1,820.00
Guard rail advertisement
Application fee per panel  2,800.00
First sq. m Per Month or part thereof Per Year  18,200.00
Additional area per sq. m per shot or part thereof Per Month  1,820.00
Tourist orientation advert
Application fee    2,800.00
Four sided advert Per Year  54,600.00
Three sided advert Per Year  45,500.00
Two sided advert Per Year  36,400.00
Advertisements on road reserves
On the street name posts and estates names Per Annum  25,000.00
On bus shelters Per Annum  25,000.00
Application fee Once  5,000.00
Fee for at most 3 meters Per Annum  40,000.00
Fee for every additional meter Per Annum  10,000.00

 

Below are other outdoor advertising rates that may be of interest to you (NB. We do not produce any of the outdoor advertising materials mentioned below)

ITEM DESCRIPTION Duration  CHARGES
City clock advertisement
Application fee    3,500.00
Four sided clock Per Year  42,000.00
Three sided clock Per Year  35,000.00
Two sided clock Per Year  28,000.00
Billboards/Wall wraps
Application fee    14,000.00
First 3sq.m of 12 x 6m or part thereof    36,400.00
Additional square meter of billboards   of sizes 12 x 6m    5,733.00
Display of flags
Promotion flags/tear-drops Per Fortnight (each)    1,820.00
Corporate flags (each) Per Year  9,100.00
Construction site boards
Application fee    2,800.00
Annual licence fee    21,000.00
Wall/Window branding
Application fee    2,800.00
For the first 10 sq. m Per Year  10,920.00
Additional area per sq. m part thereof    910.00
Advertisement on canvas canopy
Application fee    1,400.00
Annual fee per sq. m(branded)    1,400.00
Suburb signs
Motion screen advert(on a truck) Per Year per vehicle    60,000.00
Application fee    2,800.00
Annual fee    36,400.00
Festive decoration on walls, windows, canopies, etc. Per Fortnight
Sale stickers Per Fortnight  10,920.00
Festive decorations i.e. Xmas/ Diwali Per Fortnight  10,920.00
Signboards    
Fixed on wall/ canopy face or hanging under canopy    
Application fee    1,400.00
1.0 sq. meter or less Per Year  2,730.00
Additional sq. m or part thereof (b and c)    1,456.00
Directional sign (inside plot)/ freestanding    
Application fee    1,400.00
Maximum size 600mm x 1200mm excluding residential signs – Annual license fee    9,100.00
Multidirectional sign (per plot). Size 150mm x 150mm
Application fee    1,400.00
Annual license fee    9,100.00
Signs above/sitting on canopy (illuminated/non illuminated)
Application fee    2,800.00
Illuminated 1sq m or less Per Year  2,800.00
Non Illuminated 1sq m or less Per Year  1,400.00
Additional sq. m or part thereof (b and c) Per Year  1,820.00
Sky signs above 20 ft. from ground over properties
Application fee    11,200.00
First 1sq.m or part thereof    18,200.00
Additional sq. m or part thereof    2,800.00
Banners
Banner on private property per banner Per Fortnight  14,560.00
Posters
First 1000 posters (applicable only in designated areas)    36,400.00
Posters above 1000 (each poster)    35.00
Fees for removal of posters by NCC    9,800.00
ABS
Application fee    1,455.00
Annual fee    1,455.00
Handbills / fliers
First 500 handbills Per Fortnight  4,200.00
Handbills above 500 Per Handbill  15.00
Advertisement by loudspeaker (P.A) Per Day  9,100.00
Branded umbrella/parasols
Monthly charge per one  1,820.00
Airborne advert
Branded containers annual charge    36,400.00
Landscape scheme
Fees per area approved    3,640.00
Street displays
Mobile stage(truck etc.) Per Event  13,650.00
Sandwich men advertisement Per Day  2,100.00
Fixed stage (platform/table) Per Fortnight  13,650.00
Tent Per Fortnight  10,920.00
Temporary street pavement display/ signboards/ roll-up banner Per Fortnight  13,650.00
Funfair/ fete/ acrobats per site Per Fortnight  13,650.00
Wall painting adverts on temporary premises e.g. kiosks, litter bins
Application fee    2,100.00
Annual fee per advertisement    2,800.00
Advertisement on hoarding
Application fee    2,800.00
Charge Per Year per site  10,920.00
Street light pole advertisement
Application fee    2,800.00
Application fee per pole advertisement    36,400.00
Decorations / branding of motor vehicles / containers
External vehicle Per Year  18,200.00
Container branding Per Year  36,400.00
Internal adverts in PSV (LCD electronic devices etc.)
Application fee    2,800.00
Less than 40 passengers Per Year  3,640.00
Over 40 passengers Per Year  7,280.00
Call-in /advert board at bus stops/ taxi roof-racks per board/ block Per Year
Application fee    2,800.00
License fee    18,200.00
Branded sun-visors in PSV per vehicle
Application fee    2,800.00
License fee Per Year  3,640.00
Tri-face sky signs
Application fee    8,680.00
First sq. m or part thereof Per Year  18,200.00
Additional area per sq. m or part thereof    1,820.00
Business encroachment onto street pavement/ shop corridors etc.
Application fee    2,800.00
Every sq. m or part thereof Per Year  1,400.00
Temporary city planning consent Per Day  1,400.00
Multiple motion neon sign
Application fee    11,200.00
First sq. m Per Year  27,300.00
Additional sq. m or part thereof    1,820.00
Film video shooting Per Day  3,640.00
PENALTIES
Charge for collection of illegal signboards and other display per item  3,500.00
Multiple motion neon sign
Penalty for non-payment of advertisement fees Addition of 50 % of unpaid fee  Addition of 50% of unpaid fee
Safety screen hoarding / advertisement (ground/ elevated)
Application fee    
First sq. m Per Year  8,680.00
Additional sq. m Per Year  18,200.00
LED screen advertisement
Application fee    3,500.00
First sq. m Per Month  18,200.00
Additional area per sq. m per shot or part thereof Per Month  7,000.00
Guard rail advertisement
Application fee per panel  2,800.00
First sq. m Per Month or part thereof Per Year  18,200.00
Additional area per sq. m per shot or part thereof Per Month  1,820.00
Tourist orientation advert
Application fee    2,800.00
Four sided advert Per Year  54,600.00
Three sided advert Per Year  45,500.00
Two sided advert Per Year  36,400.00
Illegal signs
Removal charges once  6,000.00
Storage Per Day  1,000.00
Advertisements on road reserves
On the street name posts and estates names Per Annum  25,000.00
On bus shelters Per Annum  25,000.00
Application fee Once  5,000.00
Fee for at most 3 meters Per Annum  40,000.00
Fee for every additional meter Per Annum  10,000.00

 

Use these rates as a guide as they are bound to change without notice. We’ll be visiting the council from time to time so as to update these rates as appropriate. You can access the full list of the rates here. The above is related to advertising services we provide as Mint.

Leave A Reply

Navigate