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Brand Marketing

What-is-your-Branding-Strategy
Brand Marketing April 14, 2016

What is your Brand Strategy

A brand is only the face to a product; the brand strategy is the flesh…

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How-to-Build-a-Killer-Brand-for-Your-Business
Brand Marketing April 4, 2016

How to Build a Killer Brand for Your Business

Quick question… What do Oreo, Netflix, Apple and Microsoft have in common? They are all…

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Building-the-brand-takes-time
Brand Marketing February 29, 2016

You Need the Patience and Cool of a Monk to grow your Brand

One of my favourite accounts on twitter belongs to @wengerknowsbest, a parody account for the…

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The-Rationale-of-Branding
Brand Marketing February 20, 2016

The Rationale of Branding

To the owners and stakeholders of any product, a brand and the branding process means…

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An-Eternal-Brand
Brand Kenya January 27, 2016

An Eternal Brand

Having established that a brand is not the logo, the tag line or the strategy…

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Marketing-A-Necessary-Evil
Brand Marketing January 10, 2016

Marketing – A Necessary Evil

Most firms, and thereby their marketing departments, operate on a consumerism policy. While it is…

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Digital-Printing
Brand Marketing June 11, 2015

Four Ways you could use your Business Cards to Increase Sales Leads

Business cards can be used for more than just leaving your contact with your new…

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Print Production December 2, 2014

Cross Media Defined

What is cross-media? Cross-media campaigns, also referred to as cross-channel campaigns, are integrated multichannel communications…

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Brand Marketing August 15, 2014

Outdoor Advertising Rates in Nairobi

To attract traffic to your stores in your various business locations, you may at times…

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  • About Me
    Welcome Note
    Pristine Perspective

    Branding has been the area of our expertise since our freelance days back in campus where we formed a formidable business partnership.

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  • Recent Posts
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      That is what Michael Joseph said once. Of course many did not understand his context…

      Brand Kenya April 17, 2016
    • Importance-of-Blogging-on-your-Website
      Importance of Blogging to your Website

      Blogging is a term used quite often when discussing internet marketing and online presence. Before…

      Digital Marketing June 6, 2016
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      Design July 14, 2014

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